A shared responsibility.
Animal Welfare &
Education Collective
Animal Welfare Forward explores how stronger collaboration, shared knowledge, and systems thinking can improve animal welfare outcomes in South East Asia.
About
Animal Welfare Forward is an emerging initiative exploring how stronger collaboration and shared knowledge can support organisations working to improve animal welfare.Across the world, animal welfare groups, veterinarians, and advocates work tirelessly to protect animals and improve standards of care. However, many organisations face similar challenges while operating with limited resources and often in isolation.Animal Welfare Forward is exploring how organisations, professionals, and communities can work together more effectively to strengthen the systems that support animal welfare.
Why now?
Demand for improved animal welfare continues to grow as societies change and awareness increases. At the same time, many organisations working in the sector face growing pressure, limited funding, and fragmented systems.There is increasing recognition that meaningful progress requires not only dedicated organisations, but also stronger collaboration, shared knowledge, and long-term strategic thinking.Animal Welfare Forward is exploring how these approaches can help strengthen the broader animal welfare ecosystem.
Current Focus
Animal Welfare Forward is currently focused on listening and learning from those working across the sector.This includes:• Speaking with animal welfare organisations and rescue groups
• Engaging with veterinarians and researchers
• Exploring opportunities for collaboration
• Identifying shared challenges and systemic barriersThese conversations will help shape the future direction of the initiative.
Operation Break The Cycle
Stopping suffering before it starts.
You're funding a future that doesn't need rescuing.
Animal welfare organisations do incredible work, but rescue alone cannot solve a problem that continues to grow.Operation Break the Cycle focuses on prevention by funding targeted sterilisation programmes that reduce unwanted births and create lasting welfare impact.Because the most effective way to reduce suffering is to stop it before it starts.
The Challenge
🏃♀️ Angkor Wat Marathon 2027🎯 Goal: Fund 100 Sterilisations🌏 Creating long-term impact through prevention
Impact Tracker
| Raised | Sterilisations |
|---|---|
| £0 | 0/100 |
Every pound received and distributed through Operation Break the Cycle will be publicly reported.
Why I'm doing this
My name is Jennie.After spending time with animal welfare organisations across Southeast Asia, I became convinced that prevention is one of the most effective ways to reduce suffering long term.Rescue organisations do incredible work, but rescue alone cannot solve a problem that continues to grow.Operation Break the Cycle is my commitment to tackling the root cause through targeted sterilisation programmes and measurable impact.
Where does the money go?
All funds raised through Operation Break the Cycle will be allocated to vetted sterilisation partners operating in Southeast Asia.Funding allocations, receipts and impact updates will be published publicly throughout the campaign.Because you're funding the future, not just responding to the crisis.
How you can help
🐾 Donate🏃 Sponsor the marathon🏫 Partner with me🏢 Become a corporate supporter📢 Share the mission
Fund a future that doesn't need rescuing.
Operation Break The Cycle.
Contact
If you work in animal welfare, veterinary care, rescue, conservation, research, or policy and are interested in strengthening collaboration across the sector, I would welcome the opportunity to connect.Animal Welfare Forward is currently focused on listening and learning from those working directly in the field.[email protected]
Animal Welfare Forward was founded by Jennie May Tomlinson, an entrepreneur with a background in operations and business development who is currently exploring opportunities to strengthen collaboration within the animal welfare sector.Based in Ho Chi Minh City, Vietnam.